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中国珠宝首饰行业的增长速度远超预期。自2005年以来，中国珠宝首饰行业销售额年均增长约200亿元，2007年即达到1800亿元。
目前，珠宝首饰已成为中国仅次于住房和汽车的第三大消费热点。2008年３月最新数据显示，金银珠宝一直保持旺销态势，销售额增幅连续5个月居各类商品首位。
自2003年以来，中国金银珠宝类商品零售价格指数（以上年同期为100）逐年提高，并且都高于当年同期商品零售价格指数，表明金银珠宝类商品零售价格涨速高于其它类商品。
2007年，我国珠宝产品进出口总额已达142亿美元，其中进口62亿美元、出口80亿美元，同比分别增长35.57%和16.81%，这表明我国的珠宝市场日趋活跃，进出口贸易日益发展。中国作为全球最主要的珠宝生产国和消费国之一的地位更加确立。
图：2003年以来中国金银珠宝类商品价格指数走势
注：商品零售价格指数均以上年同期为100
资料来源：国家统计局，水清木华研究中心
2007年内地珠宝销售企业超过1万家。绝大多数本土企业规模很小，没有品牌，竞争力较弱。少数一些企业有品牌和规模，但仍然是地域性的品牌，缺乏跨区域的品牌影响力。例如，作为本土龙头品牌的老凤祥，2007年的销售收入约61亿元，市场份额也不到4%。
本研究报告依据中国珠宝玉石首饰行业协会、中国黄金协会、上海钻石交易所、上海黄金交易所、商务部、国家及各地方省市统计局等权威渠道数据。部分重点企业的数据来自公司财务报表。
The growth of China jewelry industry is exceedingly faster than expected. Starting from 2005, the sales of China’s jewelry industry has increased by about CNY20 billion annually and it reached CNY180 billion in 2007.
So far, China’s jewelry industry has become the third largest consumer hot spot preceded only by real estate and automobile industry. In March 2008, the latest statistics showed that the sales of gold and silver jewelry have kept a good momentum and its sales growth has topped among various kinds of commodities for five consecutive months.
Since 2003, the retail price index of China’s gold and silver jewelry goods has risen continuously (on the basis of 100 in the previous year) and has been all higher than commodity retail price index in the same period, indicating that the growth rate of retail price of gold and silver jewelry goods has been higher than other commodities.
In 2007, the value of import and export of China’s jewelry products totaled US$14.2 billion, of which, US$6.2 billion were from the imports and US$8 billion were from the exports, up 35.57% on year and 16.81% on year respectively. That indicates China’s jewelry market is increasingly prosperous and the import and export trade is continuously growing. China’s position as one of world’s main jewelry manufacturers and consumers has been further strengthened.
Price Index Trend of China Gold and Silver Jewelry Goods since 2003
Note: retail price index of gold and silver jewelry goods is on the basis of 100 in the previous year.
Source: National Bureau of Statistics of China & ResearchInChina
By the end of 2007, there have been more than 10,000 jewelry sales enterprises in Mainland. Most of them are small outlets without independent brands and competitiveness. However, some of them with large-scale shops or chain stores have independent brands, but their brands are only regional ones, which lack trans-regional influence. For example, Lao Fengxiang Co., Ltd., as a local leading brand in Shanghai, achieved around CNY6.1 billion in the sales revenue in 2007, still amounting to only less than 4% of China’s total market share.
The report is based on the authoritative statistics of the Gems & Jewelry Trade Association of China, the China Gold Association, the Shanghai Diamond Exchange, the Ministry of Commerce, the National Bureaus of Statistics and statistics bureaus at provincial or municipal level, as well as information from financial statements of some key jewelry enterprises. |