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2007-2008年中国经济型酒店市场研究报告
字数:5.5万 页数:98 图表数:53
中文电子版:8000元 中文纸版:7500元 发布日期:2008-05
英文电子版:2000美元 英文纸版:1900美元
编号:DB016 附件:下载 购买报告


  截止到2007年底,中国经济型酒店开业店数已达到1689家,开业客房数在2007年底已超过180000间。主要经济型酒店连锁品牌有锦江之星、如家、莫泰、中州快捷、速8、万里路、格林豪泰、7天、维也纳、雅悦等。其中如家已于2006年10月在美国纳斯达克上市。

  2007年中国本土品牌仍居主导地位;其中前三强不仅仍然保有稳定地位,而且表现出更加强势的发展态势。中国经济型饭店前十名品牌企业的成立时间都不长,截至2007年年底,平均年龄才5年零2个月。

图:2000-2007年经济型酒店增长情况(单位 饭店数:座  客房数:万间)
 200805081.jpg
整理:水清木华研究中心

  在各大城市中,上海的经济型酒店数量最多,上海已开业的经济型酒店有286家,排在全国第一。而临近上海的江苏省已开业的经济型酒店182家,超过了北京市的156家,排在第2位。广东及浙江分别排在第四、第五位为146家及126家。

  截止到2007年底的统计数据表明,目前在北京共有经济型酒店156家,平均房价为249.53元。

图:2007年北京经济型酒店市场市场构成
 200805082.jpg
整理:水清木华研究中心

  在北京的经济型酒店的市场中如家以37家连锁排在整个市场的第一位,占整个市场的23.72%,7天连锁尾随其后共14家连锁占8.97%的市场,区域品牌云龙之星12家占7.69%,分列4-6位的分别是上海之星、速8、华利佳合分别占7.05%、7.05%、6.41%。

  经济型酒店在2000年的时候全国共有23家,3236间客房,到2007年时候达到1698家188788间客房,连锁店面年复合增长速度达到84.88%。经济型酒店市场增长速度将在2008-2010年放缓,相对于2007年的87.42%的增长速度,2008年将放缓到41.99%。未来的三年时间中经济型酒店将进入一个整合期间,市场竞争日益激烈,对服务质量、管理带来更高的要求,同时会出现大范围的收购整合行为。


By the end of 2007, China has had 1,689 budget hotels and meanwhile, the number of guest rooms has reached 180,000. The main budget hotel chain brands are as the followings, Star of Jinjiang, Home Inn, Motel, Super 8, Sunny Youth Hotel, GreenTree Inn, 7 Days, Vienna, and Joy Inn. Among which, Home Inn went public in NASDAQ in Oct., 2006.

In 2007, the domestic brands still dominated the market. The top three not only further strengthened their leading positions, but also showed their good potential for further development. China’s budget hotels have a short history and the average age had only five years and two months at the end of 2007.

Growth of China Budget Hotels, 2000-2007 (Unit: 10,000 rooms)
 
Source: ResearchInChina

Among the large cities in China, Shanghai has 286 hotels, ranking the first in terms of the number of budget hotels. Jiangsu Province, close to Shanghai, has 182 budget hotels, making it the second place by surpassing Beijing that has 156 hotels. Guangdong Province and Zhejiang Province ranks the fourth and fifth places respectively with 146 hotels and 126 hotels.

According to the statistics, Beijing, capital of China, has had 156 budget hotels by the end of 2007 with the average price standing at about CNY249.53.

Structure of Budget Hotel Market in Beijing, 2007
 
Source: ResearchInChina

Among the budget hotels in Beijing, Home Inn with 37 chain hotels ranks the first place in terms of the number of hotel, accounting for 23.72% of the total market, followed by 7 Days with 14 chain hotels, amounting to 8.97%. Star of Yunlong, a regional brand, ranks the third place by 12 chain hotels, accounting for 7.69% of the total market, followed by Star of Shanghai, Super 8 and Hualijiahe, accounting for 7.05%, 7.05% and 6.41% respectively.

China had only 23 budget hotels with a total of 3,236 guest rooms in 200 and had 1,698 hotels with a total of 88,788 guest rooms in 2007, representing an average annual growth rate of 84.88% in budget hotel. In the period 2008-2010, the growth of China’s budget hotels will slow down to 41.99% compared with 87.42% posted in 2007. The following three years will witness the consolidation of budget hotels in China. The increasingly fierce market competition will raise service quality and management level, and meanwhile the market will be consolidated widely by mergers and acquisitions.

 

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