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2007-2008年中国PMP产业及市场研究报告
字数:7.5万 页数:240 图表数:177
中文电子版:9000元 中文纸版:8000元 发布日期:2008-04
英文电子版:2500美元 英文纸版:2200美元
编号:BA001 附件:下载 购买报告

  本报告对全球及中国PMP市场的状况(出货量及价格等)进行了分析及预测,并通过对市场上PMP产品配置变化的调查统计及对各主要PMP厂商新产品的分析,预测了未来PMP产品的发展方向。分别对19家PMP主芯片厂商的芯片产品进行了对比分析,并对中国PMP设计企业的总体状况及25家PMP设计公司和40多家PMP终端厂商进行了研究。

  PMP在许多发达国家已经开始接近饱和,其销售也越来越依赖于升级与换机需求。因此,iSuppli预计未来几年PMP出货量的复合年增长率将只有4.3%。相比之下,2002-2007年PMP出货量的复合年增长率高达96.1%。
                           
  由于大量厂商的涌入,尤其是中国本土芯片厂商的增多,低成本PMP产品的不断推出,使得PMP的价格大幅下降,从而带动PMP的销售量显著增加。2007年中国PMP市场全年的销售量约为299万台,其中闪存式PMP占到了79.5%, 为237.6万台。

图 2004-2010年中国PMP销售量
200804291.jpg
单位:万台
 

  2007年中国PMP市场的亮点无疑是支持RMVB格式的芯片与产品的增多。2007年上半年,ADI Blackfin BP533解码芯片的面世打开了RMVB视频播放器的新局面,而后君正和瑞芯微也推出了同样支持RMVB的芯片--Jz4740和RK27XX,其它芯片厂商亦跃跃欲试。

  国内PMP的两大品牌—爱国者和纽曼积极推出了支持RM和RMVB的产品,其中爱国者更是将这一功能提升为一个产品概念—“MP5”来突出产品营销特点,而纽曼则表示其2008年的全线产品将全部支持RM和RMVB格式。

 


The PMP market has started approaching saturation in many advanced countries. PMP sales rely more and more on their own upgrading and updating. So, iSuppli forecasts that the compound average growth rate of PMP shipment will be only 4.3 percent in the coming several years, which is a plunge, compared to 96.1 percent recorded in the period 2002-2007.

The influx of a large number of manufacturers and especially a buildup in domestic chip producers have enabled PMP manufacturers to launch low-cost products successively, which has lead to a sharp fall in PMP prices and a remarkable increase in PMP sales. In 2007, China PMP market sales were about 2.99 million units, of which, 2.38 million units were for the sales of flash memory, amounting to 79.5 percent. 

China PMP Sales & Sales Forecast, 2004-2010
200804292.jpg 
Source: ResearchInChina

In 2007, China PMP market was highlighted doubtlessly by the increase of chips supporting RMVB format and related products. In the first half of 2007, the launch of ADI Blackfin BP533 decoder chip opened up new prospects for RMVB video player. Later on Ingenic and Rock Chips also rolled out their chips of supporting RMVB format - Jz4740 and RK27XX. Other chip manufacturers are eager to launch their chips supporting RMVB as well.

Aigo and Newman, the two domestic big PMP brands, have actively launched products supporting RM and RMVB formats. Aigo has upgraded the function of supporting RMVB and RM formats to a product concept, MP5, to highlight its marketing characteristics, while Newman said that all of its products in 2008 will support RM and RMVB formats.

Firstly, the report makes an analysis and forecast of PMP markets (shipment and prices) both at home and abroad. Secondly, the report also forecasts the development trends of PMP products in the future based on the survey of PMP configuration changes in the market and analysis of new products launched by main PMP manufacturers. Finally, the report makes a study on the overall situation of China PMP industry, including 25 design companies and 40 PMP terminal manufacturers.

 

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